Licensing User-Generated Content – Fred von Lohmann

• red flag knowledge VS waiting for take down notices


• Points out YouTube has no ads on video pages because don’t want to be seen benefitting from illegal content


• flickr become a great stock photo point


• talk to your lawyer now, not later!

Immersive Experiences: Lessons from Game Designers – areae.net – raphkoster.com

Audio of his talk here

• unpredictable/unknown policies makes people behave


• suggests reading ‘influence’ – I’m not sure who by.


• have myths that people can hang on to


• iterative tit for tat


• anything you publicize, you will get copy cats – humans are lemmings.. even subconsciously


• don’t make something perfect.. People like to feel smart to find things wrong and tell you or

Designing for web2.0 – lukew.com – blog

Slides to his talk here

• Eye tracking – etre


• Ways of interaction: locomotion, conversation and manipulation


• Meaningful shouting – make messages stand out where they make sense.


• Might be cheap to get a web app done and hosted, but marketing it to a point where you want to succeed isn’t.


• yahoo in-context step by step guide – nice!


• Make the ‘unpacking experience’ great. Don’t wack them with a form before they can even do anything. Let them become part of the expereince right away. Jump cut was given as a good example.


• Incontext editing = good.


• Bill scott has compiled a lot of interaction methods


• Sites are going away from highly hierarchal to ‘content objects’.


• It’s a ‘search world’ – high % of people get to content via a search engine


• chicago tribune = lots of site overhead – new york times = concentrates on the content


• Renkoo.com – invite system – Strong ‘call to action’ when you recieve an invite


• plaxo.com – Addressbook system


• Sharp focus on what your site does – cut the clutter –


• myspace and craigslist – ‘usefully ugly’


• mike industries manages to make a nice myspace page – but had to jump through a lot of hoops


• table table table = LOL


• “Most user generated content is crappy. As we create better tools, we’ll increase the value of the output of those tools” – Will Wright (sims, spore)


• make it easier to do a good thing than it is a bad thing.


• accept that if you are creating a tool that people are going to use to express themselves, the results may not always be attractive.

plasq.com
The Social Media Revolution: You Oughta Be in Pictures – Jeremiah Owyang, Thomas Hawk, Chris Pirillo, Robert Scoble

• Total live media (twitter, IRC, video stream) geek fest.


• Chris and scoble streaming to ustream.tv


• Not many people who are at web2expo went to SXSW - interesting.


• Most people don’t click the ‘next’ button on a search page.


• WTF…. “Social Communities”?


• want a good hotel recommendation, google for “stayed at {hotel name}”


• Search for “{company name} sucks”

web2open wrap up meeting
(web2open was a open barcamp style conference within the web2expo)

• Had a brainstorm session to come up with thoughts on how the web2open went


• Lots of ideas came up


• It was a success!


• Personally wish I’d gotten to more web2open sessions.. Hard to split time between the 2.


• I hope more of what happened gets wiki’ized – who spoke and results of sessions for example.

Thomas Vanderwal – Tagging that works – infocloudsolutions.com

Thomas has posted the slides on his blog here

• Folksonomy is the result of personal free tagging of pages for ones own retrieval and usually done in a shared environment.


• The less you have to think about tagging, the better (i’d also add, the less you feel you need to think, the more you will tag)


• Taxonomy (business) VS Folksonomy (‘Customer’) = merge for a product


• ‘refindability’ isn’t being covered by products.


• art of the pivot – hmm, I didn’t understand this..


• easy tagging – ‘yes / no tagging’ or plus and minus – making suggestions of tags and letting a user make a decision just by clicking.

Misc Links

• tagcommons.org


• librarything.com


• rawsugar.com

Jeff Bezos

• Over 5 billion items in S3 now


• 900 something million requests per day

Point form fragments from today.

web2expo related Sites

• web2open wiki


• Ignite schedule


• web2open

Dion Hinchcliffe – Dion’s Blog

• web 2. 0 – it’s made of people


• mass service of micromarkets


• unintended uses


• network effect in effect – find ways to push this in anyway


• because you are always online, you better be good at scaling


• ‘hard to recreate’ data


• mobile web parts


• Leverage the long tail


• you often don’t know what features will be used.. just get things out there and watch.


• database of intentions


• unwanted features are often the harder features to develop


• lightweight software and business models


• “simplicity now reigns in technology and standards”


• latest dev tools are 10-20x faster than the old


• data is the new intel-inside


• get the product out of your sites boundaries – API, widgets, badges, syndication

SEO (search engine optimisation) – webmasterradio.fm

• siteexplorerer.search.yahoo.com – touchgraph, neat-o, netconcepts


• redirects – 301 – permanent redirect – full authority


• - if content times out, 301 up a level or custom 404


• 85% of SEO is accessibility


• amazing – some sites have multiple versions of a page. they watch how different versions of sites work on search engines – even have different pages for different search engines – ebay has a whole dif site.. 20mil+ pages cataloged.


• PPC - Pills, Porn and Casinos


• don’t use contextual option for google ads


• yahoo search submit pro


• domain park services with yahoo/google


• ‘competitive research’


• h1 ?


• generic phrases / keyword performance


• googlebase


• id= bad


• don’t use file extensions.. ie, php


• webguerrilla.com


• webmasterradio.fm


• touchgraph.com


• SEO title tag?


• this guy was in the audience – was partly their inspiration for their talk: stephanspencer.com/

From Ignite – Schedule

• Avi Bryant – Dabble DB – Loved what they did with auto removal of backgrounds of a logo to match a site background + pulling color themes to apply to the site where an image (usually logos) are place.


• 4hourworkweek.com


• www.confabb.com/


• avantgame.com – about happiness


• robotreplay.com – like clicktale?


• Nik from omnidrive (sydney) walks about WebFS – can’t wait for the things Nik is working on to fully take hold.


• Kellan Elliott-McCrea – laughingmeme.org/ – ‘casual privacy’ – security through obscurity. it works well. easy to do. people know URLs


• wow – human power conversion – so efficient! must have! now! – potenco.com/


• Simon is funny – www.zimki.com/

Update: Just after I posted this, Justin from justin.tv came over to where I was standing. Had a quick chat, showed him Skitch and took some photos. This is a shot of me taking a skitch of me on justin.tv:

People must be pitching stuff to this guy left right and center!

I’m in SF for the web2expo and here for about a month. Wanna meet up? email me