Licensing User-Generated Content – Fred von Lohmann

• red flag knowledge VS waiting for take down notices


• Points out YouTube has no ads on video pages because don’t want to be seen benefitting from illegal content


• flickr become a great stock photo point


• talk to your lawyer now, not later!

Immersive Experiences: Lessons from Game Designers – areae.net – raphkoster.com

Audio of his talk here

• unpredictable/unknown policies makes people behave


• suggests reading ‘influence’ – I’m not sure who by.


• have myths that people can hang on to


• iterative tit for tat


• anything you publicize, you will get copy cats – humans are lemmings.. even subconsciously


• don’t make something perfect.. People like to feel smart to find things wrong and tell you or

Designing for web2.0 – lukew.com – blog

Slides to his talk here

• Eye tracking – etre


• Ways of interaction: locomotion, conversation and manipulation


• Meaningful shouting – make messages stand out where they make sense.


• Might be cheap to get a web app done and hosted, but marketing it to a point where you want to succeed isn’t.


• yahoo in-context step by step guide – nice!


• Make the ‘unpacking experience’ great. Don’t wack them with a form before they can even do anything. Let them become part of the expereince right away. Jump cut was given as a good example.


• Incontext editing = good.


• Bill scott has compiled a lot of interaction methods


• Sites are going away from highly hierarchal to ‘content objects’.


• It’s a ‘search world’ – high % of people get to content via a search engine


• chicago tribune = lots of site overhead – new york times = concentrates on the content


• Renkoo.com – invite system – Strong ‘call to action’ when you recieve an invite


• plaxo.com – Addressbook system


• Sharp focus on what your site does – cut the clutter –


• myspace and craigslist – ‘usefully ugly’


• mike industries manages to make a nice myspace page – but had to jump through a lot of hoops


• table table table = LOL


• “Most user generated content is crappy. As we create better tools, we’ll increase the value of the output of those tools” – Will Wright (sims, spore)


• make it easier to do a good thing than it is a bad thing.


• accept that if you are creating a tool that people are going to use to express themselves, the results may not always be attractive.

plasq.com
The Social Media Revolution: You Oughta Be in Pictures – Jeremiah Owyang, Thomas Hawk, Chris Pirillo, Robert Scoble

• Total live media (twitter, IRC, video stream) geek fest.


• Chris and scoble streaming to ustream.tv


• Not many people who are at web2expo went to SXSW - interesting.


• Most people don’t click the ‘next’ button on a search page.


• WTF…. “Social Communities”?


• want a good hotel recommendation, google for “stayed at {hotel name}”


• Search for “{company name} sucks”

web2open wrap up meeting
(web2open was a open barcamp style conference within the web2expo)

• Had a brainstorm session to come up with thoughts on how the web2open went


• Lots of ideas came up


• It was a success!


• Personally wish I’d gotten to more web2open sessions.. Hard to split time between the 2.


• I hope more of what happened gets wiki’ized – who spoke and results of sessions for example.